You’ve got the story. You’ve got the stats. But if your visuals fall flat—your message gets lost.
Here are 5 design insights I apply when creating CSI and NGO campaign content that actually connects:
Lead with Impact Imagery
A smiling child. A powerful moment. A real place.
People process visuals 60,000x faster than text. Choose photos that make your audience feel something in the first second.
Ditch the Corporate Blue
CSI work is human, emotional, hopeful. Use colour palettes that reflect that. Think warm tones, natural textures, and clean contrasts. Let the story breathe.
Use White Space Like You Mean It
Crowded layouts kill clarity. White space isn’t empty—it’s purposeful silence that draws attention to what matters.
Show, Don’t Just Tell
Instead of just saying “500 learners helped,” use icons, infographics, or a mini visual timeline. Visual storytelling sticks.
Consistency Builds Credibility
Every campaign should feel part of a larger story. Use consistent fonts, colour schemes, and layout templates across social media, reports, and decks.
by Carien Pretorius | Lead Graphic Designer, LMCC